Course Description

Welcome to the Video For Business course!

Don't be put off by the inclusion of the word business - it just means that this is a video production and video marketing course designed to help you make money with the skills and expertise that you'll learn. Yes, that might be through effectively marketing your business, but it can also mean this course sets you on a new career path.

Video for Business is not a niche course, instead it covers the day to day requirements of a professional video producer and online marketer. You'll learn about the online video landscape, the details of pre-production, how to shoot and edit professional video, the methods available to get your videos seen, ranked, clicked on and shared and finally, how to measure your results and your successes.

The course is structured in a way to allow complete beginners to start right at the beginning and learn the entire professional pathway, while more experienced students can pick and choose a variety of chapters and lectures to suit their current needs.

I can only reiterate again that this is a full, actionable course. Once complete, you should be able to apply it to your own projects without the need for further guidance. Furthermore, as the video production and marketing profession evolves, so to will this course, with frequent updates and additions to keep you on the right track.

Ryan Stone

Course curriculum

  • 1

    1. Introduction

    • Course Outline

    • What is Video Marketing

    • Why Market your business through video
  • 2

    2. Video Marketing Formats

    • Chapter 2 Introduction

    • The Promotional Video 2

    • The Corporate Video 2

    • The Viral Video

    • The Demonstration Video

    • Event Video 2

    • Educational Videos 2

    • Chapter 2 Outro

    • The Demonstration Video

    • The Viral Video

    • Video Blogging
  • 3

    3. Recommended Video Production Tools

    • The Camera

    • Alternative Recording Methods

    • Video Editing Software

    • Sound Requirements

    • Additional equipment
  • 4

    4. The Pre-Production Process

    • Creating Your Video Concept

    • Components of a video script

    • Script or no script

    • Location Scouting

    • Storyboarding your video

    • Documents

    • Chapter 4 review
  • 5

    5. Professional Video Production

    • Chapter 5 Intro

    • Lighting

    • Audio

    • Composition

    • White Balance

    • Camera Settings

    • Chapter 5 Review
  • 6

    6. Shooting Your Video

    • Chapter 6 Introduction

    • Shooting an Interview

    • Filming people

    • Working with non-professional subjects

    • Eliciting a good response

    • Cutaways

    • Shooting for the edit

    • Chapter 6 Review
  • 7

    7. Editing Your Video Production

    • Chapter 7 Intro

    • Ingesting your video footage

    • Opening Premiere Pro

    • The Premiere Pro Interface & Editing Basics

    • Editing Your Video

    • Advanced Editing

    • Creating motion graphics in After Effects

    • Exporting your video

    • Where to find assets

    • Delivering your video

    • Chapter 7 Review
  • 8

    8. Video Hosting

    • Chapter 8 Intro

    • Video Platforms

    • Commercial Video Hosting

    • Self hosting your video

    • Chapter 8 Review
  • 9

    9. Video Marketing

    • Chapter 9 Intro

    • PR & Press

    • Blogs

    • Email

    • QR & NFC

    • DVD & physical media

    • Facebook

    • Reddit

    • Stumbleupon

    • LinkedIn

    • Google +

    • Pinterest

    • Google SERP

    • Google Display Network

    • Chapter 9 Review

    • Twitter

    • Video Seeding

    • Vimeo

    • Website Videos

    • What makes an ideal online video
  • 10

    10. YouTube

    • Setting up a YouTube Channel

    • Optimising your YouTube videos

    • Playlists

    • Annotations

    • Chapter 10 Review

    • User behaviour & being social
  • 11

    11. Video Marketing Strategies

    • Chapter 11 Intro

    • Website Strategies

    • Creating a fanbase

    • Finding new fans

    • Becoming the expert through video

    • Chapter 11 Review
  • 12

    12. Measuring Your Video Marketing

    • Chapter 12 Introduction

    • Measuring Engagement

    • Measuring Annotations

    • Measuring Externally

    • Chapter 12 Review