Course Description

The right font is as important as the words it shows!

Why is it so important to choose the right font?

Look around you - look at the typography you see. With every word, every type you see, you form an opinion. Choosing the right fonts for your project has powerful results - the reader forms an emotional connection to what they see, both the words as well as the "word-delivery-method", the typography.

Get it right - and the reader will focus on your message... but get it wrong and the reader will be distracted, confused and unfocused.

Choosing the wrong font for when you are creating business and marketing documents will not only take attention away from your message, but it can lead to brand confusion and diminished trust in your business. Are you willing to take that risk?

Just imagine...

... a financial statement printed in a fancy and playful script font - no matter how good the numbers are, would you take the business seriously?

... an alarm company advertising in a kids-like font - would you trust them to keep your home or office safe?

"Font Fails" are all too common

I have been in the graphic and printing industry for over 20 years and I have seen my fair share of bad font choices. But I have also learned that poor font choices are rarely done on purpose. A typical reaction when I comment on a "font fail" and take a moment to suggest a better typography choice, is "that looks so much better - thank you". When you know the basic rules of typography, making the right choices is easy.... and that's what I will teach you in this course.

Growing your Business . Online . Offline . Strategically

Alexandra Krieger

I am a business growth coach and facilitator - and I love marketing and technology. When being asked why I do what I do, the answer is simple: I am passionate about helping businesses grow and reach their potential. Most businesses started out as someone's dream, and I am here to ensure that the dream has a solid foundation beneath it. I am a certified Personality Dimensions Facilitator, a certified Social Media Strategist, a Google AdWords professional, a Canada Post Direct Mail specialist, and I have been an entrepreneur for over 20 years. Over the years I was very honored to win business excellence awards and marketing competitions. I am an entrepreneur, a wife and a mom – however, my life isn’t about being in different roles at different times of the day, but about bringing 100% of me to all I do and sharing my passion, experience and knowledge with my clients. I truly believe we can build the business we want, live the lives we dream of… but we must make a choice to commit to the journey.

Course curriculum

  • 1

    An Introduction to Typography 101

  • 2

    Font Classifications

    • Serif Type - The Traditional Choice

    • Sans Serif Type - A Modern Option

    • Script Type - Traditional and Modern, and always in Style

    • Blackletter Type - Where it all Started

    • Decorative Type - Let Loose and Have Fun!
  • 3

    Typography in Print - Let's Put It All Together

  • 4

    Font Resources

    • Paid Font Resources

    • Free Font Resources (yes, FREE!)
  • 5

    BONUS - Font History

    • How It All Started