Course Description

We all know that better ranking equals more traffic which equals more sales online.

SEO The practice of Search Engine Optimization has changed a lot and will continue to evolve. Develop a mindset, in order to evolve alongside. There are several constants when it comes to good ranking. Learn common sense practices for better understanding of what to consider when it comes to your SEO website planning.

From an instructor who’s been online since 1999 and has created hundreds of websites driving hundreds of millions of views. By regularly keeping pace with best SEO practices this course will outline what you can do to better optimize your websites.

This course will illustrate what can be done to improve your chances of ranking well within search results. There are over 250 tips discussed throughout the course, which help you think smarter about SEO and to better help you optimize your website. It’s not about learning a magic trick to get to the top, it’s about thinking and using common sense to create better performing websites. If you are looking for a secret magic formula, this is not the course for you. It takes hard work, and persistence but success online is in reach for anyone who wants it.

The course instructor has comprised a list of over 250 plus items which get discussed within the course, that you should consider when you want to improve your search engine ranking. This is a list of tips that have been kept and regularly updated when new guidelines and strategies are released. This course is not about memorizing all these techniques it about learning to think about what works in SEO. Our approach to SEO is more like a natural common sense approach, than a set of rules. Finding that fine line now when it comes to what is important for your individual website SEO.

Understanding the principles discussed in the course will help you better navigate the complex and sometimes opposing strategies for SEO.

Course Instructor Web developer

laurence svekis

Computers and technology have given us an incredible outlet to use our imaginations and produce so many wonderful things. They've also allowed us to connect in ways never imaged. I started creating my first website in 1999 and still to this day enjoy the freedom of possibilities that creating online allows. I want to share that experience with others, and share the excitement and satisfaction of being able to bring things to life online. Through my online career, I've worked in both large and small business. Creating micro web applications, websites and enterprise level applications. Additionally I've worked on hundreds of web technology projects privately. I am interested in everything to do with web application development, programming to online marketing with a strong focus on social media and SEO. One of my proudest accomplishments online is that I have been able to connect with so many people. I've created online games which have entertained, social media applications which have connected, improved workflow with software and websites for marketing. I first started to create digital courses in 2002 and am so humbled by the opportunity to be able to provide online courses again today. I'm passionate about web technologies, and look forward to sharing my knowledge and experience with others. Come join me in this awesome adventure.

Course curriculum

  • 1

    Basics of Search engine optimization

    • promo

    • 1 Course introduction

    • 2 SEO for Beginners Search engine optimization (SEO)

    • 3 Search results breakdown

    • 4 Black Hat vs White Hat SEO

    • 5 Link Juice SEO

    • 6 SEO loading time

    • 7 SEO backlinks

    • 8 Social Signals

    • 9 SEO and domain history

    • 10 SEO keyword research

    • SEO resources Keywords and Domains

    • 12 Keyword research Bing and Google Adwords

    • 13 How spiders see your website

    • 14 LINKS and the WEB

    • 15 Search Results

  • 2

    Website SEO

    • 16 Webpage Title tags

    • 17 Webpage description tags

    • 18 Hyperlinks Linking

    • 19 Webpage URLs SEO

    • 20 Image SEO

    • 21 website videos for SEO

    • 22 HTML heading tags

    • 23 Status Codes 404 errors

    • 24 Page Canonicalization

    • Resources

    • 26 Website navigation strategy

    • 27 Sitemaps

    • 28 SEO content strategy

    • 29 Rich snippets

    • 30 Metatags

    • SEO Resources

    • 32 MOBILE ready websites

    • 33 Factors for better SEO

    • 34 SEO tips more ideas