Course Description

Learn The Real Secrets Of Press Releases From An Experienced Journalist

Business Success is finally within your reach - if you take this course.

Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time.

And that could be you and your company being featured.

Whatever the size of your company - journalists WANT your story.

It keeps us journalists in a job, after all!

You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies.

Much cheaper than buying adverts.

And much more trusted by your potential customers of course!

This course, in under an hour, will make you an expert. And it's totally risk-free!

As a journalist, I personally receive over a thousand press releases in my email each day.

Yes, I know that sounds impossible, but it's a side effect of being a reasonably well known journalist!

Over 95% of them don't get read, though!

The headline doesn't appeal to me / isn't relevant to me / doesn't attract me / doesn't make sense. (Sometimes a combination of all four!)

Another 4% get opened and binned within seconds.

About 5 (that's a half of one per cent!) a day get followed up.

I will only use and publish one or two of these (on TV, radio, online).

But I miss some good stories, because the release is written all wrong.

This course shows you what to do right.

You can use press releases the way I show you and be very successful indeed.

Here's what you'll get:

  • Me talking about press releases - take notes!
  • Some film of a man printing - not massively exciting, let's be honest, so listen to what I say, please and concentrate on that! That's the real course content!
  • My personal Rolodex of over 250 top sites you must issue your Press Releases to for the biggest effect and the most sales
  • The most perfect, best working, press release template in the world
  • The 100% effective guaranteed to work-every-time press release template - if you follow this template, your success is assured, time after time
  • My personal guarantee of your success. Take the course for 30 full days, risk free - there's a full, no questions asked ever refund policy!

Take this detailed but easy-to-follow course now - in an hour or so you can be increasing the size and sales of your business - over and over again!

Instructor, Journalist, TV and Radio Broadcaster, Writer

Alun Hill

Business and Travel Writing and Broadcasting: I started my broadcasting career with the BBC when I was a mere British Grammar Schoolboy. I co-hosted a weekly radio show devoted to children, the first of its kind, in what has since become known as the "zoo format". I have since broadcast on many stations around the world, on both TV and Radio. I also now podcast on iTunes under the brand name "Talking About Business". Talking About Business 24/7 Radio Station I own and operate the "Talking About Business" internet radio station, which broadcasts business discussions and news worldwide 24 hours a day. Business Journalism: I write and film on business for a range of publications and websites, internationally as well as for CNN TV - with an emphasis on marketing and business growth. I also produce radio reports on travel, which are syndicated worldwide. Online Marketing / SEO: I have advised internationally companies of all sizes on their online presence, particularly with an emphasis on Search Engine Optimisation (SEO) and video marketing on YouTube. I have trained people and companies on Copyright, SEO, Video Marketing, Online Marketing, the use of Press Releases, Twitter, Google Search and the correct usage of Google AdWords and AdSense. Published Business Books include: "Internet Marketing - All You Need To Know", "Using LinkedIn Successfully - All You Need To Know", "Google And Its' Products" and "Search Engine Optimization For Beginners". I recently retired as the Technology Editor at Gadgets and Technology News - an Accredited Google News Source. Travel Journalism: I write and film on travel for CNN, National Geographic Adventure Channel, and the Sky TV Community Channel, as well as being a "Travel Expert" for AllExperts, which is part of the New York Times Group. I travel extensively, mostly around Europe, but with occasional forays to the Far East and the Caribbean. I have written over a dozen published travel books and guides and am currently writing 2 travel books, one a guide to cruising at lower cost as well as a full guide to North Korea (the latter may well be funny, but inaccurate in parts). Video: YouTube: I have over 25 million viewers on my main comedy / satire channel and I have several other channels, which are commentary, training and travel related. Twitter: I currently have around 80,000 followers on my two Twitter accounts. Memberships: Retired: Chartered Institute of Journalists I recently retired as Council Member, Chair of Pensions and International Members Division, Member of Pensions Committee and of the Professional Practices Board. The Chartered Institute of Journalists is the oldest professional body for Journalists in the world. It was founded – as the National Association of Journalists – in 1884 and six years later was granted its Royal Charter by Queen Victoria, to protect and serve those employed in the field of journalism. The Institute combines the role of professional society with that of a trade union. Retired: British Association of Journalists "Journalists are the watchdogs of the public. We do a superb job spreading truth and knowledge, defending justice, democracy and fair play, exposing wrong-doing and seeking to make the world a better place". Member: The Media Society "We aim to provoke, inspire, surprise, educate and entertain. Come to one of our events to find out who we are and what we're all about. We're a charity, proud of our diverse membership and the work we do to help student journalists. We play a leading role in the wider debate about a variety of media issues that matter both to our members and to society at large". Member: The Foreign Press Association "The FPA was founded in 1888 and is the only association of its kind in the UK. Politically non-aligned, the FPA is one of the oldest clubs for foreign correspondents in the world. The FPA is a member of the UK Press Card Authority and provides accreditation to more than 1500 journalists every year, representing all media from news agencies to print, broadcast and internet". Member: The Royal Commonwealth Society "The Royal Commonwealth Society is an international education charity. With a remit to promote international understanding across the Commonwealth, especially among young people, the RCS has an impressive portfolio of charitable activities. Our Young Commonwealth Competitions encourage thousands of young people to respond to global challenges through annual creative writing and photography".

Course curriculum

  • 1

    Introduction

    • Introduction

    • Press Release Checklist

  • 2

    The Secrets Of Press Releases - From A Journalist!

    • Press Releases: Introduction

    • Press Releases: Next Steps For Success

    • Press Releases: Crucial!

  • 3

    Press Releases That Never Fail

    • Making A Plan: The Next Level

    • Press Releases: Uncompromising Success

  • 4

    Best Practices When Sending Out Press Releases

    • Sending Out Press Releases: Best Practices

    • Sending Out Press Releases: The Power Of Press Releases

  • 5

    Getting Further Press Coverage The Simple Way - TV And Radio Coverage

    • Press Releases: How To Put Your Results Into Overdrive

  • 6

    More Secrets!

    • All Ready For Your "Personal Stamp"

  • 7

    Documents To Help Ensure Your Success

    • Press Release Template

    • My Rolodex Of The Best Press Release Sites