Portrait Photography Sales: How I Make $1,500 On Every Shoot
A step-by-step sales system to maximize your portrait photography earnings.
Do the other photographers in your area charge really low prices?
Are there dozens of new photographers starting businesses in your area every month?
Do you struggle to get your clients focused on your art instead of on price?
In a world where every other person you meet is a professional photographer, it's harder than ever to earn a decent income with photography.
Many photographers struggle to compete, and as a result, end up dropping their prices to poverty-level wages.
It doesn't have to be this way!
I've done the research. I've incorporated my years of corporate sales and business experience into the photography world. And I've painstakingly tested pricing and sales methods over the course of dozens of actual portrait sessions.
The result is the Portrait Photography Sales System that you'll learn in this course.
I'll hold your hand and lead you step-by-step through the entire sales process, including:
There are NO aggressive sales techniques in this system - you'll sell big by building an emotional connection between your client and your art.
Will you make $1,500 on every shoot? Maybe more, maybe less - a lot of it depends on where you live and the quality of your photography. But if you follow the steps outlined in the course you'll be on your way to making the most money you possibly can with your portrait photography business.
Here's what some students have said about this course:
I enjoyed every minute of this course, and I learned so much! The instructor is well-spoken and has taken the time to explain in detail the steps to making more money through portrait photography. Each section of the course is presented clearly with graphics that illustrate each concept. I have every confidence that any photographer who follows Laurence's system will dramatically increase their earnings. I can't wait to put it all in place!
Wow! Laurence really is an expert and has completely built up my confidence that I don't need to hard sell my photography to grow my business. The short (but effective) lecture style, examples, and thought out material is really what made this a stellar course. Thank you so much!
Laurence Kim
Course Overview
Preview of "The System"
Photography Isn't Scalable
You Can Charge More Than You Think is Possible
You Are NOT Your Own Target Market
Why You Need To Charge a Session Fee
Make Your Price List Elegantly Simple
List Your Important Items First
Get Your Clients to Climb the Pricing Ladder
Should You Offer Packages?
Your Price List Should Be a Work of Art
Name Your Print Sizes to Sell Bigger
Should You Sell Digital Files?
How to Set Your Price Levels
My Price List: Explained
My Price List: PDF Download
Exercise #1
A Potential Client Calls - What Next?
A Sample Script For the Initial Inquiry
Why the Pre-Portrait Consultation is CRITICAL
Setting Up Your Meeting Space
Set The Proper Mood
Look Good, Sell Big
The Studio Tour: Part 1
The Studio Tour: Part 2
What If You Don't Have Your Own Meeting Space?
How To Discuss Your Price List
Plan The Shoot Logistics
The Power of Homework
Wrap-Up
Exercise #2
Shooting For The Big Print
Shooting For The Album and Gift Prints
Exercise #3
Introducing The Sales Session
Why Selling Online Doesn't Work
Preparing For The Sales Session
Color Correct and Select Your Signature Image Selections
Start Your Session With a Slideshow
Selecting The Client's Images
Selling Albums and Digital Files
My Results
Wrapping Up The Sales Session
Sample Order Sheet
My Preferred Vendors
The Order Pick-Up Is a Sales Opportunity
Following Up
Exercise #4
Frequently Asked Questions: Part 1
Frequently Asked Questions: Part 2
Course Wrap-Up