Course Description

Do the other photographers in your area charge really low prices?

Are there dozens of new photographers starting businesses in your area every month?

Do you struggle to get your clients focused on your art instead of on price?

In a world where every other person you meet is a professional photographer, it's harder than ever to earn a decent income with photography.

Many photographers struggle to compete, and as a result, end up dropping their prices to poverty-level wages.

It doesn't have to be this way!

I've done the research. I've incorporated my years of corporate sales and business experience into the photography world. And I've painstakingly tested pricing and sales methods over the course of dozens of actual portrait sessions.

The result is the Portrait Photography Sales System that you'll learn in this course.

I'll hold your hand and lead you step-by-step through the entire sales process, including:

  • building an effective and profitable price list
  • what products to offer - and what products to ditch
  • what to say when the client first calls or emails you
  • how to run a pre-portrait consultation that will result in big sales - before you've taken a single picture!
  • how to shoot for the big order
  • running an efficient and effective sales session

There are NO aggressive sales techniques in this system - you'll sell big by building an emotional connection between your client and your art.

Will you make $1,500 on every shoot? Maybe more, maybe less - a lot of it depends on where you live and the quality of your photography. But if you follow the steps outlined in the course you'll be on your way to making the most money you possibly can with your portrait photography business.

Here's what some students have said about this course:

I enjoyed every minute of this course, and I learned so much! The instructor is well-spoken and has taken the time to explain in detail the steps to making more money through portrait photography. Each section of the course is presented clearly with graphics that illustrate each concept. I have every confidence that any photographer who follows Laurence's system will dramatically increase their earnings. I can't wait to put it all in place!

Wow! Laurence really is an expert and has completely built up my confidence that I don't need to hard sell my photography to grow my business. The short (but effective) lecture style, examples, and thought out material is really what made this a stellar course. Thank you so much!


Small business coach, productivity and photography expert

Laurence Kim

I've been teaching people from both Fortune 500 companies as well as individual entrepreneurs for more than 10 years. Throughout my career, I've been a Vice President in a major financial services firm, a freelance professional photographer, and a small business coach. I've taught topics such as sales, marketing, software and business development. I've delivered approximately 2,000 training sessions during my career, both to individuals and to groups. Now I want to bring my training experience to a world-wide audience through ULearning.

Course curriculum

  • 1

    Course Overview

    • Course Overview

    • Preview of "The System"

  • 2

    Basic Pricing Principles

    • Photography Isn't Scalable

    • You Can Charge More Than You Think is Possible

    • You Are NOT Your Own Target Market

    • Why You Need To Charge a Session Fee

  • 3

    Price List Design

    • Make Your Price List Elegantly Simple

    • List Your Important Items First

    • Get Your Clients to Climb the Pricing Ladder

    • Should You Offer Packages?

    • Your Price List Should Be a Work of Art

    • Name Your Print Sizes to Sell Bigger

    • Should You Sell Digital Files?

    • How to Set Your Price Levels

    • My Price List: Explained

    • My Price List: PDF Download

    • Exercise #1

  • 4

    Step 1: Handling The Initial Inquiry

    • A Potential Client Calls - What Next?

    • A Sample Script For the Initial Inquiry

  • 5

    Step 2: The Pre-Portrait Consultation

    • Why the Pre-Portrait Consultation is CRITICAL

    • Setting Up Your Meeting Space

    • Set The Proper Mood

    • Look Good, Sell Big

    • The Studio Tour: Part 1

    • The Studio Tour: Part 2

    • What If You Don't Have Your Own Meeting Space?

    • How To Discuss Your Price List

    • Plan The Shoot Logistics

    • The Power of Homework

    • Wrap-Up

    • Exercise #2

  • 6

    Step 3: Shooting For The Big Order

    • Shooting For The Big Print

    • Shooting For The Album and Gift Prints

    • Exercise #3

  • 7

    Step 4: The Sales Session

    • Introducing The Sales Session

    • Why Selling Online Doesn't Work

    • Preparing For The Sales Session

    • Color Correct and Select Your Signature Image Selections

    • Start Your Session With a Slideshow

    • Selecting The Client's Images

    • Selling Albums and Digital Files

    • My Results

    • Wrapping Up The Sales Session

    • Sample Order Sheet

    • My Preferred Vendors

  • 8

    Step 5: After The Sales Session

    • The Order Pick-Up Is a Sales Opportunity

    • Following Up

    • Exercise #4

  • 9

    Course Wrap-Up

    • Frequently Asked Questions: Part 1

    • Frequently Asked Questions: Part 2

    • Course Wrap-Up