Course Description

This course is about Publicity and Public Relations (PR) - how to get the attention of the media, what they're looking for, why you may want to generate more PR, who your audience is and what is the key message that you wish to communicate with this PR activity.

A work booklet is included, a listing of PR sites and a press release template is included. The course will take about 30-45 minutes to complete. The course is structured into 10 steps that you can take to be successful in generating PR. As the tutor goes through the steps, fill out the work booklet and fill it in, as it applies to you in your business.

This course is ideal if you are working for yourself (self employed) and you want to generate more publicity for your business. We cover ideas, how to approach journalists and the media, what they're looking for when running a story, the elements of what makes a good news story and what is news.

No previous experience of the media or journalism is assumed. We give examples of some press coverage. It's not enough these days to 'just' rely on advertising, or word of mouth to generate leads and raise awareness of your business... appearing in the press is free, it adds massive credibility, it can be worth thousands of pounds and there's no reason why your story shouldn't be 'out there'. On and offline news resources are always looking for good features. Others are doing it - why not you?!

If you're sick and tired of reading about your competitors and everyone else... then put yourself forward... new faces keep the publications fresh. Learn what it takes to harness the power of the media to generate free publicity for you and your business. This coverage can open doors and generate a whole host of additional new opportunities.

Serial author and entrepreneur

Lisa Newton

Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, software, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007 and in 2008 Enterprising Business Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible. Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals. In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation and cosmic ordering.

Course curriculum

  • 1

    Lecture 1 Why is PR important?

    • Lec 1
  • 2

    Lecture 2 What do you want from this?

    • Lec 2
  • 3

    Lecture 3 Stakeholders

    • Lec 3
  • 4

    Lecture 4 Consume

    • Lec 4
  • 5

    Lecture 5 Quality

    • Lec 5
  • 6

    Lecture 6 Creative

    • Lec 6
  • 7

    Lecture 7 Lead the way

    • Lec 7
  • 8

    Lecture 8 Evidence

    • Lec 8
  • 9

    Lecture 9 Experts

    • Lec 9
  • 10

    Lecture 10 Training

    • Lec 10
  • 11

    Lecture 11 Tenacity and Recap

    • Lec 11
  • 12

    Download PDF's

    • Planning For PR Success WORKBOOKLET

    • PR SITES

    • Writing a News Release