ULearning

What Is Periscope & Why Is It A Great Social Marketing Tool?

Periscope was purchased by Twitter in February 2015 (before the system even launched) and is a live-streaming app that makes it easy to broadcast messages or have video conversations through your iPhone or Android. You can make messages public or private because it is basically your own broadcasting station. Essentially, you can go live “on the go” anytime and anywhere.

Anyone who joins your broadcast can see your live video (if you have your station set to public). There is also an interactive component where users can “like” a broadcast by clicking hearts on the screen, get involved in the broadcast by commenting live, and share stations on Twitter.

Once the broadcast is over, others can replay it for 24 hours before it is removed from the Periscope app. As the one who started the broadcast, your videos are saved automatically to your phone where you can then treat them just like any other video—publish them online, send through email, re-watch, etc. Naturally, this opens up a lot of opportunities for businesses looking to advance their strategy and create more meaningful videos for viewers this year.

Did you know that eighty percent of Twitter visitors use mobile devices to visit the website on a daily basis?

Twitter and Periscope work well together, because Twitter has plenty of mobile users who make good use of streaming videos. Periscope is an actual example of how live video chat is changing the way that the internet interaction works.

Not only Periscope lets you save customer videos but webinars guests can also save webinars and have the option to watch it at a later time, which is very convenient for them. Remember that most people want to look at the videos numerous times before they actually make a purchase. Having the ability to go back to their videos at a later date makes this possible for Periscope users.

Now, understand that Periscope is not the only service that lets you save videos. There are other services that can do the same thing; however, it usually requires you to pay an annual fee. Why pay when you can get Periscope for free?

Here's what you will learn in this course:

• How To Install Periscope

Fast and easy set up explanation about how to install the world's fastest growing app today.

• Tour Of All The Important Features

We talk you by the hand and explain to you all the important features in this app and how to best utilize it to your advantage.

• Setting Up Your Profile For Maximum Branding

It's not only about setting up a profile for yourself but it's about branding so that you can build trust and grow your business in the long term. We give you tips about how to best achieve it.

• Configuring Your Broadcast Settings

Here are some awesome tricks to get your broadcast done right.

With the right settings and also how to make the best out of it.

• Using The Perfect Title For Your Scope

Optimize your Scope title for maximum exposure and experience. Using our insider tips, you can stand out of the crowd easily.

• The 9 Different Types Of Broadcasts

There are 9 different ways to broadcast and we will walk you through each one of them so that you can know when and what to use in different situations.

• Picking The Perfect Time To Broadcast

What is the best time to broadcast? Not doing this simple thing right might cost you money and also not being able to get the maximum exposure for your broadcasting.

• How To Properly Interact With Your Viewers

Viewer Interaction is a must when you use live broadcasting and in this video we tell you all about it.

• Save & Publish Your Scopes Online

Click and few buttons and you're done and never have to worry

again about how to retrieve your broadcasts. Fast and

easy-to-understand.

• Using Trending Hashtags To Expand Your Audience

Build a massive audience using Hashtags. This is probably the

fastest and simplest way to do get exposure. Use our simple tricks to

get results!