Course Description

Do you want to create powerful Instagram ads for your business?

  • Do you want to learn to use social media to advertise?
  • Are you looking to expand your marketing efforts to Instagram?
  • Would you like to reach a new audience?
  • Would you like to increase traffic to your website?
  • Or gain more Instagram followers?

This course covers…

In this course, you will learn how to create content for your Instagram ads, how to target your ads and see how to deliver an ad end-to-end using Facebook’s Power Editor tool to serve ads.

You’ll learn the basics of online advertising, including CPC, and you’ll learn how to analyse your results to see if they’ve been successful.

Course Up-To-Date as of July 2016

Digital and Social Media Specialist

Rachel Beaney

Rachel Beaney is a freelance digital media specialist, with a wide variety of experience in creating multimedia projects, social media and online content. She has worked as an editor, a social strategist, on social media execution, community management and real-time social media integration. She is fluent in creating engaging content, with a solid technical understanding of the web. She’s worked on social media campaigns for big names like Microsoft, Aussie Home Loans, Network Ten, MasterChef Australia and more. Rachel is passionate about teaching in a friendly and accessible way and helping people get the most out of digital and social media for their businesses. Rachel lives in Sydney, Australia and in her spare time, creates clay animation.

Course curriculum

  • 1

    How To Create Instagram Ads Like A Boss

    • Introduction

    • What Is Instagram?

    • Why use Instagram Ads?

    • Instagram Ad Considerations

    • The Key Features of an Instagram ad

    • PDF: The Visual Instagram Ad Planner [Free Resource]

    • Online Advertising Basics

    • Planning Our Ad Content

    • PDF: Your Instagram Ad Specifications [Free Resource]

    • Planning Our Ad Delivery

    • Opportunities for Targetting ads

    • Connecting Instagram to Ad Manager

    • Power Editor Basics

    • How To Serve An Ad On Instagram Content

    • How To Serve An Ad On Instagram Audience

    • How To Serve An Ad On Instagram Submission

    • Reviewing Your Analytics

    • Course Complete