Course Description

Every business, large or small, needs an understanding of marketing.

This all new course, gives you exactly that, based on my 40 years of interviewing successful business owners worldwide.

And besides the video lectures, there are over 360 pages of downloadable documents included - documents that you can study at your leisure as you learn the simple ways to grow your business and improve your sales.

Marketing is NOT SALES.

"Sales" stuff is very bad, not necessary - and will adversely affect your business.

But "marketing" is the simple art of letting your target market know about your business - and I show you exactly and simply how to quickly achieve this, regardless of the current size of your business.

In this comprehensive course, I ...

  • take you through the fundamentals of marketing
  • compare inbound and out bound marketing and the merits of each
  • look in detail at mobile and SMS marketing
  • teach you social media marketing
  • explain content marketing and how you can use it successfully and easily
  • cover email marketing, with the do's and don'ts carefully explained
  • teach offline marketing
  • talk about SEM, search engine marketing, and why it is so different to SEO
  • explain the secret world of AIDA - with four rules you can use immediately in any message, advert, email, promotion - anything!

Instructor, Journalist, TV and Radio Broadcaster, Writer

Alun Hill

Business and Travel Writing and Broadcasting: I started my broadcasting career with the BBC when I was a mere British Grammar Schoolboy. I co-hosted a weekly radio show devoted to children, the first of its kind, in what has since become known as the "zoo format". I have since broadcast on many stations around the world, on both TV and Radio. I also now podcast on iTunes under the brand name "Talking About Business". Talking About Business 24/7 Radio Station I own and operate the "Talking About Business" internet radio station, which broadcasts business discussions and news worldwide 24 hours a day. Business Journalism: I write and film on business for a range of publications and websites, internationally as well as for CNN TV - with an emphasis on marketing and business growth. I also produce radio reports on travel, which are syndicated worldwide. Online Marketing / SEO: I have advised internationally companies of all sizes on their online presence, particularly with an emphasis on Search Engine Optimisation (SEO) and video marketing on YouTube. I have trained people and companies on Copyright, SEO, Video Marketing, Online Marketing, the use of Press Releases, Twitter, Google Search and the correct usage of Google AdWords and AdSense. Published Business Books include: "Internet Marketing - All You Need To Know", "Using LinkedIn Successfully - All You Need To Know", "Google And Its' Products" and "Search Engine Optimization For Beginners". I recently retired as the Technology Editor at Gadgets and Technology News - an Accredited Google News Source. Travel Journalism: I write and film on travel for CNN, National Geographic Adventure Channel, and the Sky TV Community Channel, as well as being a "Travel Expert" for AllExperts, which is part of the New York Times Group. I travel extensively, mostly around Europe, but with occasional forays to the Far East and the Caribbean. I have written over a dozen published travel books and guides and am currently writing 2 travel books, one a guide to cruising at lower cost as well as a full guide to North Korea (the latter may well be funny, but inaccurate in parts). Video: YouTube: I have over 25 million viewers on my main comedy / satire channel and I have several other channels, which are commentary, training and travel related. Twitter: I currently have around 80,000 followers on my two Twitter accounts. Memberships: Retired: Chartered Institute of Journalists I recently retired as Council Member, Chair of Pensions and International Members Division, Member of Pensions Committee and of the Professional Practices Board. The Chartered Institute of Journalists is the oldest professional body for Journalists in the world. It was founded – as the National Association of Journalists – in 1884 and six years later was granted its Royal Charter by Queen Victoria, to protect and serve those employed in the field of journalism. The Institute combines the role of professional society with that of a trade union. Retired: British Association of Journalists "Journalists are the watchdogs of the public. We do a superb job spreading truth and knowledge, defending justice, democracy and fair play, exposing wrong-doing and seeking to make the world a better place". Member: The Media Society "We aim to provoke, inspire, surprise, educate and entertain. Come to one of our events to find out who we are and what we're all about. We're a charity, proud of our diverse membership and the work we do to help student journalists. We play a leading role in the wider debate about a variety of media issues that matter both to our members and to society at large". Member: The Foreign Press Association "The FPA was founded in 1888 and is the only association of its kind in the UK. Politically non-aligned, the FPA is one of the oldest clubs for foreign correspondents in the world. The FPA is a member of the UK Press Card Authority and provides accreditation to more than 1500 journalists every year, representing all media from news agencies to print, broadcast and internet". Member: The Royal Commonwealth Society "The Royal Commonwealth Society is an international education charity. With a remit to promote international understanding across the Commonwealth, especially among young people, the RCS has an impressive portfolio of charitable activities. Our Young Commonwealth Competitions encourage thousands of young people to respond to global challenges through annual creative writing and photography".

Course curriculum

  • 1

    The Fundamentals Of Successful Marketing

    • What Are The Fundamentals Of Successful Marketing?

    • Inbound vs. Outbound Marketing – And Why Inbound Is Preferred These Days

    • Social Media Marketing – Why You Must "Socialize" With Your Fans And Followers

    • Mobile and SMS Marketing Explained

    • The Basics of Content Marketing - Where Content Is King!

    • Fun Quiz!

    • Email Marketing – Getting Your Message Straight Into Their Inbox ... And Opened!

    • Direct Marketing – The Traditional Approach Explained

    • Offline Marketing - And Why It's Still Crucially Important

    • Search Engine Marketing – It's Crucial That You Follow This

    • Fun Quiz 2

    • Learn The AIDA Secret - You Can Use This immediately!

    • 21 Marketing Tips - 6 Pages