Course Description

THE step-by-step Comprehensive Guide to building an email list and creating emails your subscribers actually WANT to open!

No fluff, no out-dated information, just practical knowledge for the digital and affiliate marketer.

In this course I teach you:

  1. What types of emails there are and when to use them
  2. The importance of Lead Nurturing and how you can start using it
  3. How to write an effective Subject Line
  4. The way to think about structuring the Call To Action
  5. How to choose an Email Marketing System that won't break the bank
  6. What you should look out for BEFORE sending a newsletter
  7. What to measure and how to improve those metrics before and AFTER you send the email
  8. How to ethically grow your list using FREE, easy to use and time-tested techniques and tools for effective Email Marketing
  9. Why your subscribers become uninterested and how to solve this issue
  10. What SPAM is and how to avoid it
  11. How to avoid the Promotions Tab in Gmail
  12. About the future Trends for performance-based Email Marketing

Because this is a Comprehensive Course, it's around 4 hours, with easy to navigate sections. You can skip over the ones you're not quite interested in, but I'm pretty sure you'll still learn something from each section, no matter how much of an Email Marketing Expert you are.

I created this course to shed some light on the newest, most effective techniques and tools, with a focus on growing the list and learning all about your leads.

Sorin Amzu

Course curriculum

  • 2

    Chapter 2: Learn the types of emails and what lead nurturing is

    • Email Types

    • Lead nurturing

  • 3

    Chapter 3: Discover how to craft an efficient email

    • The subject line

    • The call to action

  • 4

    Chapter 4: Let's choose a system and check for errors

    • The Email Marketing System

    • The sending checklist

  • 5

    Chapter 5: How to measure and improve your campaigns

    • Metrics for measurement

  • 6

    Chapter 6: How to grow your email list

    • How to grow your email list 1of4

    • How to grow your email list 2of4

    • How to grow your email list 3of4

    • How to grow your email list 4of4

  • 7

    Chapter 7: Explore reasons why you have unsubscribers

    • Reasons for unsubscribing and how to improve 1of2

    • Reasons for unsubscribing and how to improve 2of2

  • 8

    Chapter 8: What is SPAM?

    • Avoid the SPAM folder and the Promotions Tab in Gmail 1of2

    • Avoid the SPAM folder and the Promotions Tab in Gmail 2of2

  • 9

    Chapter 9: What are the trends for the next years?

    • Future Email Marketing Trends

  • 10

    Chapter 10: Outro to the course

    • Quick recap and the start of your journey