Course Description

"Great Course! Highly informative course with step by step explanation." -Anusha

You've heard about the importance of using email marketing in your business, but perhaps you haven't gotten started with email marketing yet?

You see a lot of different opinions about email marketing and listbuilding but aren't sure where to turn for authoritative advice about email marketing?

You want the massive leverage that email marketing provides, but just need someone to guide and mentor you, step-by-step?

Then this is the course for you!

In this course, you will discover the power of email marketing to dramatically increase sales for your business - for ANY business.

In this course, I walk you through how to use Aweber, (which I've used for 15 years and recommend) one of the most respected and established email listbuilding / autoresponder services, to:

  • Create an email list
  • Create an autoresponder series (email drip campaign)
  • Create a double opt-in subscriber process
  • Create a single opt-in subscriber process
  • Create a broadcast email (email blast)
  • Create an opt-in form for your website
  • Install your opt-in form on your website
  • Create an Aweber-hosted opt-in page (no website required)
  • Import an existing email list from another service
  • Import an existing list from an offline source. business cards, LinkedIn contacts, etc.

Bottom line, you will get a fantastic education in the world of email marketing - from a 15 year veteran of the email marketing world!

Enroll today!

Dave Espino

Dave's mission is simple: to make a difference in your life by helping you succeed in your own online business. Dave does this through his various online courses.Dave started with a goal of helping hundreds of thousands of people start their own business - and he achieved that goal in 2006, as the sales of his internet / ecommerce products soared past the 300,000 unit mark and many hundreds of six-figure income student success stories started pouring in.You'll enjoy Dave's lively and encouraging teaching style, which gets right to the point and walks you, step-by-step through his strategies. His high student satisfaction ratings reflect this.Dave Espino has been marketing online since 1999, when he wrote his first ebook and built a direct-response website to market it.Having owned over 30 websites, and marketed across just about every platform, (online, offline, TV, etc.) Dave is the best person to teach you how to succeed with marketing - online marketing, copywriting and other legitimate ways to make money from home.Dave has been teaching marketing via live seminars and webinars since 2000, and then through digital products and training courses since 2001. (many of which are now updated and available right here, on Udemy!)Dave has been seen by millions across America on his TV show, which has been seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.With over $140 million of his information products sold via TV and Online, Dave Espino is a marketing expert, speaker and author who can help you reach your business and marketing goals.

Course curriculum

  • 1

    Introduction

    • Introduction To Email Marketing

    • What Is Email Marketing And Why Should I Care?

  • 2

    Benefits Of Email Marketing

    • Every Business Can Increase Sales Through Email Marketing

    • Examples Of How Businesses Can Benefit From Email Marketing

    • How Email Marketing Gives You Leverage

  • 3

    Defining Email Marketing vs. Spam - What To Do And What Not To Do

    • What's The Difference Between Legitimate Email Marketing And SPAM?

    • The Money Is In The List

    • Dos and Don'ts Of Email Marketing

  • 4

    Email Copywriting Tips - From Actual Emails I've Sent Out

    • Email Writing Tips - From My Own Real-World Promotional Emails

  • 5

    How To Create Email Lists, Autoresponders And Opt-in Forms In Aweber (real time)

    • Live Demonstration - How To Create An Email List In Aweber

    • Live Demonstration - How To Create A Follow Up Series (Email Drip Campaign)

    • Live Demonstration - How To Create A Broadcast Email (Email Blast)

    • Live Demonstration - How To Test A Broadcast Email

    • Live Demonstration - How To Create A Sign-Up Form (Opt In Form)

    • Live Demonstration - How To Install Your Opt-In Form On A Wordpress Website

    • Live Demonstration - How To Create A Single Opt In Process

    • Live Demonstration - How To Import Subscribers Into Your Aweber List

    • The Power And Leverage You Now Have With Email Marketing!

  • 6

    Conclusion

    • The Power And Leverage You Now Have With Email Marketing!