Course Description

This course is created with one simple objective in mind – to help you work SMARTER so that your online marketing efforts can work HARDER to generate more online sales for your business!

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"Having enjoyed KC's clarity of instruction and step-by-step guidance in his previous courses, I was expecting nothing less than another high quality course from him. In this next course, his instructions are just as clear as ever, and yet again his attention to detail simply amazing. This time round, we still get the direct "how to" actionable lessons, coupled with "secret sauce" insights derived from years of his experience and topped with sharing of supplementary resources whenever it is practical to do so. And boy, I'm impressed! Looking to learn online marketing for small business? This is it!"

– Michael Lim

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When it comes to marketing, always remember the golden 80/20 principle – 80 percent of your outcomes come from 20 PERCENT of your efforts.

Precisely, just 20 percent! Rather than struggling to do everything, you should be focusing your time and resources on those activities that produce the most results for you. Make every dollar and minute that you invest into marketing your business count!

When you start applying the 80/20 rule to your business, here is what difference it makes:

  1. Saves you from wasting time and money on marketing channels that do not ROI for you
  2. Free up more time so you can focus on marketing techniques that bring you the most results
  3. Enjoy higher productivity instead of getting overwhelmed trying to do everything
  4. Most importantly, achieve greater sales results with lesser effort!


In this course, I will show you exactly what are the proven top 3 digital marketing strategies (your top 20 percent) that will contribute the majority of your sales!

Whether you are –

  • Just starting out in your small business and clueless about which online marketing strategies you should focus on
  • An existing business owner who has been struggling to attract sales online with little or no success so far


This course will help you to gain the knowledge and PRACTICAL SKILLS to implement the top 3 ROI digital marketing channels in your business – Search Engine Marketing, Facebook Marketing, and Email Marketing.

By applying the top-ROI digital marketing strategies, you can maximize your marketing efforts and use them to your advantage to generate more leads and sales for your business (these are the exact techniques that I am still using for my own business now)!

This is a highly actionable course that is designed based on my years of personal experience in Internet marketing and running my own business.

This practical how-to course includes more than 30 detailed step-by-step videos (4 hours of content) that teach you:

  1. What are the things you need to prepare before you start marketing your business website – potentially saving you thousands of dollars!
  2. How to make the very best out of search engine marketing and adopt best practices to rank your website and enjoy highly affordable pay-per-click rates!
  3. Leverage Facebook to build a strong following for your business. Learn what you should and should NOT share on Facebook!
  4. Model my email marketing strategies to close sales every month without having to buy or rent cold email databases!


What this course is NOT:

  • A general course that covers every type of digital marketing technique available;
  • Big picture theories without practical application
  • Outdated digital marketing techniques that are no longer effective now


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ONE-TIME ENROLLMENT FOR LIFETIME LEARNING

This course will be regularly updated with fresh content to bring you the most up-to-date tips and information.

Once you are enrolled as a student, you will automatically receive all future updates and new content additions at no extra cost.

Yes! You get lifetime updates – and it's free. That's lots of real money saved!

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Please feel free to check out the free trial or if you are ready to walk the path to your online success, I welcome you to join me in this course – I look forward to see you on the other side!

Online Business Coach, Small Business Owner

KC Tan

In 2008, KC founded his first business, developing professional websites for business owners and helping them to market their websites online through search engines. Today, KC gets to do what he enjoys most, which is training – bringing his years of experiences and expertise to teach business owners and individuals on how to create their own websites and marketing them online. Over the years, KC found that most people actually do not have much difficulty learning a new tool (say using WordPress to create a website). The real problem was that people often find themselves stuck or see no results because they simply had no idea what to use those newly acquired tools for! This motivated KC to put even more focus on helping people to bridge this gap. KC believes that everyone has something so valuable in them that other people would want to learn from. The challenge is most people do not have a system to package and sell their knowledge. KC aims to equip everyone with the skill of turning what you know into something that people is willing to pay them for. KC specializes in the areas of Search Engine Optimization, WordPress and eCommerce. He has extensive training experience and has conducted training courses for organizations including Singapore Compact CSR, Singapore Polytechnic, National University of Singapore Society (NUSS), Civil Service Club, JobsCentral Portal, CareerMinded and Singapore Business Federation (SBF). KC's entrepreneurial journey has also been featured in the book – “Are You Ready To Be The Next Entrepreneur?" – showcasing more than 30 successful stories of aspiring entrepreneurs!

Course curriculum

  • 1

    Chapter 1 : First Things First

  • 2

    Chapter 2 : Search Engine Marketing

    • Lesson 5 : Why Search Engines?

    • Lesson 6 : The Big 3 - Google, Yahoo, Bing

    • Lesson 7 : Double Your Sales by Using These Buying Keywords!

    • Lesson 8 : SEO vs PPC

    • Lesson 9 : 7 SEO Tips to Rank High Without Paying a Single Cent!

    • Lesson 10 : 3 Things to Avoid Getting Banned by Google!

    • Lesson 11 : How to Recover from Google Ban

    • Lesson 12 : How to Get Targeted Traffic at Only 10 Cents Per Visitor!

    • Lesson 13 : How to Create a Profitable PPC Advertisement

  • 3

    Chapter 3 : Facebook Marketing

    • Lesson 14 : 5 Reasons Why Small Businesses Use Facebook

      FREE PREVIEW
    • Lesson 15 : Best Types of Content to Share in Facebook

    • Lesson 16 : Worst Types of Content to Share in Facebook

    • Lesson 17 : Facebook Profile vs Facebook Page vs Facebook Group - Which One Should You Use?

    • Lesson 18 : Creating A Facebook Account

    • Lesson 19 : Creating A Facebook Business Page

    • Lesson 20 : Getting Your First 100 Raving Fans!

    • Lesson 21 : Creating a Facebook Group

    • Lesson 22 : The Essentials of Facebook Advertisements

    • Lesson 23 : Driving Targeted Traffic to Your Business Page

  • 4

    Chapter 4 : Email Marketing

    • Lesson 24 : Secrets of Email Marketing

      FREE PREVIEW
    • Lesson 25 : How I Turn $15 into Thousands of Dollars!

    • Lesson 26 : Creating an Email Campaign

    • Lesson 27 : 3 Ways to Get Subscribers Without Paying a Single Cent!

    • Lesson 28 : Sending Personalized Emails to Your Contacts with Just One Click

    • Lesson 29 : Secrets in Writing Emails that People Will Open!

    • Lesson 30 : Setting Up a Profitable Email Follow-Up System

    • Lesson 31 : 7 Ways to Turn Leads into Customers!

  • 5

    Chapter 5 : Action & Bonuses

    • Lesson 32 : Do This Now!