Course Description

STUDENT REVIEW FOR THIS COPYWRITING COURSE:

"As a top gun copywriter for 15 years now, I understand how to write good copy. And the best way is to always be learning... learning about the product you write copy about and learning to write copy. I can say, very sincerely, that this is a terrific primer for copywriting. There are great tips for new copywriters and for us old, grizzly hacks, there are a lot of 'reminders'... and "Oh, yeah! Ah plumb fergot that!" moments." -Scott Paton

What Is The Most Critical Element That Can Make Or Break Any Business?

  • That critical element is SALES.

Without sales, your business is dead in the water.

What Is The Most Critical Element That Determines Whether You Make Sales?

  • That critical element is COPYWRITING.

What Is Copywriting?

Copywriting is the art of persuading your customers to buy from you by using the printed word - on a brochure, on a website, in a sales presentation, in an investor's pitch or in a video.

Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business - their copywriting!

This course is like a "workshop" where we will walk through a step-by-step process to getting your high-quality sales copy written.

We will cover the 10 critical elements of a salesletter / video script, in order.

And, as we cover each element you will get:

  1. What the copywriting element is and how to create the best one for your business
  2. Real-world examples of this element (from the instructor's actual websites / clients
  3. An implementation exercise so that you put your newfound knowledge into action!

When you complete this course, you will have a powerful salesletter. brochure, investor pitch or sales video!

Do not struggle with poor sales copy - take this course now and begin making more sales as soon as possible!

Enroll today - you'll be glad you did.

What are the requirements?

  • A simple understanding of the English language and basic writing skills.

What am I going to get from this course?

  • Over 37 lectures and 4 hours of content!
  • Write a professional-quality salesletter from start to finish.
  • Take these skills and use them to become a freelance copywriter, if they so choose.
  • Create powerful salesletters, brochures, investor pitches and sales videos using tried and proven copywriting techniques.
  • Start with a blank sheet of paper and end the course with a professional salesletter!

What is the target audience?

  • Any business owner who wants to improve their sales by improving their website copy, brochure copy and video scripting.
  • Anyone who wants to learn the art of persuasion in print.
  • Anyone who wants to discover proven secrets for selling using sales copy and sales videos.

Dave Espino

Dave's mission is simple: to make a difference in your life by helping you succeed in your own online business. Dave does this through his various online courses.Dave started with a goal of helping hundreds of thousands of people start their own business - and he achieved that goal in 2006, as the sales of his internet / ecommerce products soared past the 300,000 unit mark and many hundreds of six-figure income student success stories started pouring in.You'll enjoy Dave's lively and encouraging teaching style, which gets right to the point and walks you, step-by-step through his strategies. His high student satisfaction ratings reflect this.Dave Espino has been marketing online since 1999, when he wrote his first ebook and built a direct-response website to market it.Having owned over 30 websites, and marketed across just about every platform, (online, offline, TV, etc.) Dave is the best person to teach you how to succeed with marketing - online marketing, copywriting and other legitimate ways to make money from home.Dave has been teaching marketing via live seminars and webinars since 2000, and then through digital products and training courses since 2001. (many of which are now updated and available right here, on Udemy!)Dave has been seen by millions across America on his TV show, which has been seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.With over $140 million of his information products sold via TV and Online, Dave Espino is a marketing expert, speaker and author who can help you reach your business and marketing goals.

Course curriculum

  • 1

    Introduction To Copywriting

    • Introduction To Copywriting

    • Copywriting Is A Necessity For Every Business
  • 2

    Anatomy Of A Salesletter

    • Anatomy Of A Salesletter

    • Anatomy Of A Salesletter - Practical Application Exercise

    • Anatomy Of A Salesletter - The Slippery Slide
  • 3

    Your Voice - How To Set The Tone For Your Salesletter

    • Your Voice

    • Your Voice - Demo - Examples From Real-World Salesletters

    • Your Voice - Practical Application Exercise
  • 4

    Using Both Emotions And Logic In Your Salesletters Or Video Scripts

    • Use Emotions And Logic

    • Use Emotions And Logic - Examples From Real-World Salesletters

    • Use Emotions And Logic - Practical Application Exercise
  • 5

    The Importance Of The Headline In Copywriting

    • The Headline

    • The Headline - Examples From Real-World Salesletters

    • The Headline - Practical Application Exercise
  • 6

    The Proper Use Of The Sub-Headline As A Secondary Headline

    • The Sub-Headline

    • The Sub-Headline - Examples From Real-World Salesletters

    • The Sub-Headline - Practical Application Exercise
  • 7

    How To Craft A Value Proposition

    • The Unique Selling Proposition

    • The Unique Selling Proposition - Examples From Real-World Salesletters

    • The Unique Selling Proposition - Practical Application Exercise
  • 8

    Crafting A Proper Introduction To Your Salesletter

    • The Introduction

    • The Introduction - Examples From Real-World Salesletters

    • The Introduction - Practical Application Exercise
  • 9

    Sub-Headlines - Sprinkle These Throughout To Re-Engage Your Readers & Viewers

    • The Sub-Headlines

    • The Sub-Headlines - Examples From Real-World Salesletters

    • The Sub-Headlines - Practical Application Exercise
  • 10

    Creating A Climactic Conclusion

    • The Conclusion

    • The Conclusion - Examples From Real-World Salesletters

    • The Conclusion - Practical Application Exercise
  • 11

    The Call To Action - How To Compel The Sale

    • The Call To Action (CTA)

    • The Call To Action - Examples From Real-World Salesletters

    • The Call To Action - Practical Application Exercise
  • 12

    Additional Marketing Elements That Help Make The Sale

    • Marketing Elements That Sell

    • Marketing Elements That Sell - Examples From Real-World Salesletters

    • Marketing Elements That Sell - Practical Application Exercise
  • 13

    Conclusion

    • Conclusion