Course Description

STUDENT REVIEW:

"I've listened to many, many messages on the subject of marketing and (this course) with Dave Espino was the best, most concise, helpful, practical, and informative session I've ever heard!"

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One of the biggest leverage points for a business owner is in how they communicate the benefits of their product / service so as to maximize sales.

Part of this process involves top-notch copywriting, but there is also an entire mindset and flow to creating a marketing mesage / funnel that sells, and that is what this course is all about.

In this course, you will discover:

  • The best definition of marketing
  • How to craft a powerful message that sells your product / service
  • The power of automated follow-up sequences
  • Introduction to "retargeting" your prospects / customers
  • The power of social proof, power words and risk reversal

Discover these proven copy and sales strategies from Dave Espino, who has sold $140 million of his own products and related services, a true insider in the world of marketing, copywriting and sales.

Dave Espino

Dave's mission is simple: to make a difference in your life by helping you succeed in your own online business. Dave does this through his various online courses.Dave started with a goal of helping hundreds of thousands of people start their own business - and he achieved that goal in 2006, as the sales of his internet / ecommerce products soared past the 300,000 unit mark and many hundreds of six-figure income student success stories started pouring in.You'll enjoy Dave's lively and encouraging teaching style, which gets right to the point and walks you, step-by-step through his strategies. His high student satisfaction ratings reflect this.Dave Espino has been marketing online since 1999, when he wrote his first ebook and built a direct-response website to market it.Having owned over 30 websites, and marketed across just about every platform, (online, offline, TV, etc.) Dave is the best person to teach you how to succeed with marketing - online marketing, copywriting and other legitimate ways to make money from home.Dave has been teaching marketing via live seminars and webinars since 2000, and then through digital products and training courses since 2001. (many of which are now updated and available right here, on Udemy!)Dave has been seen by millions across America on his TV show, which has been seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.With over $140 million of his information products sold via TV and Online, Dave Espino is a marketing expert, speaker and author who can help you reach your business and marketing goals.

Course curriculum

  • 1

    Introduction - Crafting A Marketing Message That Sells

    • Introduction - Crafting A Marketing Message That Sells
  • 2

    The Three Rs - Right Message, Right People, Right Time

    • Your Message Is Critical - Conveying The Right Message

    • Important Elements Of The Right Message

    • Proven Formula For Crafting The Right Message
  • 3

    Critical Elements That Add To Your Core Message

    • The Critical Importance Of Power Words

    • Leveraging Social Proof For Maximum Benefit

    • Effectively Using Risk Reversal For Increased Sales
  • 4

    The Right People - Effective Targeting

    • The Right People - How To Effectively Target Your Ultimate Customer

    • Advanced Targeting Technique For Dramatic Results
  • 5

    The Importance Of Copywriting

    • Copywriting - Conveying A Powerful Sales Message

    • Recommended Copywriting Resource
  • 6

    The Right Time - How To "Be There" When The Time Is Perfect

    • At The Right Time... Automated Follow Up Systems For Improved Sales Results

    • Leveraging An Autoresponder For Increased Sales

    • Example Of An Autoresponder Follow-Up Sequence

    • Setting Up Elaborate Sales Sequences

  • 7

    Introduction To Retargeting

    • Introduction To Retargeting For Amazing Results
  • 8

    Review Of Leverage Points Covered

    • Review Of Powerful Leverage Points - Leveraged Business Growth System
  • 9

    Conclusion

    • Conclusion