Course Description
YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.
Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand.
This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.
Each concept we introduce is backed up by real-world examples, and then followed by an interactive exercise to help you get your brand on the same track as the successful global companies and organisations.
Ryan Stone
Course curriculum
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1
1. Introduction
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Introduction
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2
2. The Importance of Brand
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What is a brand Example
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What is a brand exercise
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What is a brand-
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Why a positive brand is important
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Chapter 1 summary
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3
3. Define your brand values
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Core values exercise
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What does your brand stand for-
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4
4. Identify why your brand exists
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WHY examples
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5
5. Secure your brand position before your competitors do
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Positioning examples
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Positioning exercise
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Positioning
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6
6. Build your strong brand
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Clarity
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Consistency 1
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Consistency 2
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Consistency exercise
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Proof
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The end
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Visibility
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