Course Description

Do you want to learn how to rank your business higher in Google Search?

Do you own a small business?

Do you just want to do the work on your own?

This is the perfect course for you.

I've created a step-by-step course that walks you through everything you need to know about boosting your visibility in the Google local map pack.

In August of 2015 Google changed the "local 7 pack" into the "local 3 pack".

It's now more important than ever to be working on Local Search Optimization for your business.

Only 3 businesses are now shown within the local business pack when typical "service + city" terms are used in Google search.

In this course I walk you through the basics of:

  • Setting up your website for local search
  • Setting up your Google+ business page
  • Adding your business to important website directories such as Yelp
  • Setting up basic social media profiles such as Facebook, Twitter & LinkedIn for business.
  • I walk you through several tools that can be used for tracking your rankings and auditing your business for search.
  • I show you the importance of content and how to optimize it for your business
  • I provide ways to generate more reviews for your business on Google, Yelp and others.
  • I show you some other websites you can use to generate new clients for your business.

If you've been struggling with SEO for many years as a local business, this is the course for you!

Host Of Voices Of Marketing

John Shea

I am the host of the online marketing show Voices Of Marketing where I interview successful online marketers and entrepreneurs. I run my own store called Skull Clothing part time. I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals. I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More. I have created a few courses on different topics such as Amazon, SEO and starting your own Podcast.

Course curriculum

  • 1

    Do It Yourself Local SEO

    • What To Expect In This Course

    • Who Am I? Why I Created This Course

    • What is local SEO?

    • Pricing - This Course Vs. Using An SEO Agency

    • Do You Build Your Own Website Or Pay Someone Else To Build It?

    • Why Your Website Must Be Mobile Friendly in 2015

    • Learning Wordpress - A Simple Content Management System

    • Squarespace - Simple For The "Do It Yourself" Crowd

    • Introduction To Google+ For Business

    • A Poor Google+ Business Page Vs. a Good Google+ Business Page

    • An Example Google+ Business Page Setup

    • Using Canva To Create a Header Image

    • Posting on Google+ For Business

    • Setting Up a Yelp Business Page

    • Facebook Business Page Setup

    • Setting Up a LinkedIn Business Page

    • Setting Up a Twitter Profile

    • Run a Social Media Contest To Generate Buzz

    • Name, Address, and Phone Consistency For Your Business

    • Building Citations (aka Business Listings)

    • What are Data Aggregators?

    • Check Citation Errors For Free With Moz Local

    • Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More

    • GeoRanker For Checking Your Rankings

    • UpCity Local SEO

    • Adding Name, Address, and Phone (NAP) To Your Website

    • Using The "Wordpress Local SEO" Plugin For Your Site

    • Local SEO Articles Worth Reading

    • Why Content Is So Important

    • Building Content Pages For Your Services

    • The Google Keyword Planner - Keyword Research

    • Google Search For Content

    • Adding Heading Tags

    • Adding an "Alt" Tag To Your Images

    • Hiring a Writer for Only $5

    • Link To Other Relevant Content On Your Website

    • Setting Up JetPack To Post On Social Media Automatically

    • Why reviews are very important for your small business

    • The Review Generator Handout

    • What Are Backlinks?

    • Simple Ways To Get Backlinks for Small Businesses

    • Thumbtack

    • Angie's List & HomeAdvisor

    • Your Overwhelmed - If Your Willing To Hire Someone

    • Wrapping Up